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Why Fonts Matter

Why Fonts Matter

Original price was: $35.95.Current price is: $28.76.
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The Psychology of Type

Typography functions as a hidden social script, shaping perception and emotional response long before a word is read. This study decodes the science behind font choice, exploring how the geometry of a letterform influences human behavior and subconscious decision-making.

  • Sarah Hyndman
  • Why Fonts Matter
  • Paperback
  • 7.5 x 9.7 inches
  • 144 pages
  • Illustrated study on the psychology of typography
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